Unlike traditional marketing and advertising, content marketing is the process by which brands create and disseminate free, unique content – videos, blogs, newsletters, etc. – that their customers and valuable and relevant.
80% of people appreciate learning about a company
Cost 62% less
than traditional marketing
90% of customers
find custom content useful
If there are 10 roofing companies in town but only one is actively creating and publishing informative content designed to educate homeowners about maintenance, common problems, purchasing decisions, etc., that brand will stand out as more knowledgeable and more customer-focused than the competition.
And since the business is offering this valuable advice free of charge, it will also earn a reputation for being authentic and trustworthy.
Publishing a steady stream of valuable information about topics that are of interest to your target audience will lead to more traffic, more engagement, more leads, and more sales.
Publishing new, relevant content gives people a reason to click.
Today’s consumer is unlike yesterday’s in two key ways:
• They are more resistant to traditional ads and sales messages.
• They have an increased need to self-educate before making a purchase decision.
Educational content empowers your customers throughout the sales cycle while elevating your brand’s reputation as a trusted partner.
A stagnant website with stale content not only does damage to your brand’s image, it also negatively impacts your rankings on Google and other popular search engines.
Keeping your website and social media presence fresh with relevant, engaging content will create value for your audience while boosting positive perceptions of your brand.