A national lifestyle personality, author and online brand as seen on Good Morning America, The Today Show, Fox & Friends, Rachel Ray, and Dr. Oz, Lauren Greutman (aka “That Lady”) has risen rapidly from relative obscurity to major lifestyle stardom. To keep pace with this sudden rise to fame, Lauren’s branding and web presence needed a major overhaul.
That’s where we came in.
We began as we would any major rebrand – with a full-day, on-site discovery workshop to talk through every last detail of her brand. The result of this workshop was a Brand Discovery Report, a comprehensive audit of how the brand was currently being expressed, with an eye toward strategic recommendations and improvements going forward.
We then moved into production. We designed and developed a custom website to serve as the central online hub of content for Lauren’s rapidly-growing legion of fans. The site marries an elegant, navigable design with a diverse mix of content and resources to serve a variety of important functions – from housing tips for money making and saving to streamlining the process for event organizers to book Lauren for speaking gigs.
Since the launch of the new brand and site, Lauren’s star has only continued to rise. Within days of launching Lauren’s new site, Daily Site Referrals (inbound traffic from social media and other referral sources) eclipsed the 10,000 sessions-per-day mark for the first time; DSR totals now consistently average over 10,000, and approach 20,000 on peak days.